Communications and Donor Development Director

Status: Full time, Exempt
Reports to: Executive Director
Primary Office: Santa Cruz
Salary: 65 to 80k commensurate with experience
POSITION SUMMARY:
The Communications and Donor Development Director will be responsible for planning,
developing, and implementing FarmLink’s external communications, including media and
stakeholder outreach, and implementing a major gifts program. The Director will work across all
of FarmLink’s programs and activities to maintain and raise client, media and public awareness of
FarmLink’s work. The Director will collaborate closely with FarmLink’s development and program
teams to lead donor development events and activities, create FarmLink’s annual report, and
coordinate updates to the website, promotional and informational materials and social media.
This new position will forge an exciting strategic direction for the organization to engage and
cultivate major donors, implement fundraising campaigns and develop a planned giving program.
ESSENTIAL DUTIES AND RESPONSIBILITIES
❖ Work with all FarmLink departments to create a strong organizational identity through
consistent communications that are aligned with FarmLink’s values and vision
➢ Serve on the Management Team to collaboratively advance FarmLink’s
fundraising, development and communications work
➢ Coordinate and implement marketing, public relations and communications
strategies to support fundraising efforts and program activities
➢ Coordinate and produce a professional quarterly electronic newsletter, and
annual report, and develop new multimedia channels to craft compelling stories
that inform, engage and inspire audiences to action
➢ Develop and maintain a communications calendar with deadlines, benchmarks
and timelines for FarmLink’s newsletter and annual report, and dissemination of
farmer stories on website and other channels
➢ Develop social media priorities and guidelines and work with Communications
Team to implement a consistent and clear organizational presence on Twitter,
Facebook and regional blogs
➢ Review, refine and update FarmLink’s Communications Handbook and engage
staff to understand and implement Handbook guidelines
➢ Work with Communications Team and Program Manager to define and
implement key communications and donor development priorities including longterm
strategic goals and annual goals
❖ Build relationships with clients, media, donors and community leaders to strengthen
FarmLink brand, awareness of FarmLink activities, and spur investment
➢ Define and create optimal communications channels, core messages and stories
to engage clients, media, donors and community leaders
➢ Advance public, private and investor commitment to farm land and capital access
issues by leveraging personal connections through narrative and creation of
intimate communication platforms
➢ Communicate advocacy opportunities and develop clear and compelling policy
reform narratives
➢ Add visibility and continuity to our numerous collaborative initiatives, external
partner relationships, and networks
303 Potrero Street, Suite 29-201, Santa Cruz, CA 95060 ● 831.425.0303
www.cafarmlink.org
❖ Work with communications and development teams to create and implement an outreach
and fundraising strategy for donors
➢ Develop, implement and manage a major gifts and planned giving strategy in
collaboration with executive director and chief financial officer
➢ Work closely with FarmLink’s development team to inform overall fundraising
strategy and approach including foundation and government grants
➢ Design overall strategy and execution for long-range planning, donor relations
and data management using Salesforce and Excel, and supervision of
administrative/support staff
➢ Identify, cultivate, steward and retain qualified prospects and donors, including
custom cultivation strategies for major donors
➢ Establish a strategic and systematic focus on closing multi-year commitments
from high net-worth individuals. Meet or exceed budget goals
➢ Strategically engage board members, executive leadership, staff and current
donors in peer-prospect identification, visits and closings
➢ Network with corporate executives and high net worth individuals for the purpose
of creating personal relationships and developing personal giving
➢ Demonstrate a keen sense of curiosity for donors – seeking to “crack the code”
of what compels each donor to give substantially by asking the right questions
and meeting donor needs
➢ Develop direct mail, special events, press releases, article placement,
collaborations for promotion and giving campaigns
POSITION REQUIREMENTS
➢ Bachelor’s degree in communications, marketing, non-profit management or
related field; masters degree preferred
➢ 10+ years paid non-profit experience in communications and fundraising
➢ Experience cultivating and managing a portfolio of major individual donors
➢ Excellent writing, editing, and verbal communications skills for diverse audiences
with the ability to make dynamic group presentations
➢ Strong planning skills, including the ability to anticipate tasks, set priorities, meet
deadlines and function smoothly under shifting priorities
➢ High-level computer literacy skills. Experience with donor data management,
ideally using Salesforce CRM, email marketing, web-based content management
systems, social media platforms
➢ Strong team player who also works well independently
➢ Capacity to develop and maintain positive and productive relationships with
donors, volunteers, Board of Directors, and staff
➢ Local knowledge of the philanthropic community
California FarmLink offers a generous benefit plan, including health insurance after 60 days,
retirement, and vacation. California FarmLink maintains a drug-free workplace and is an equal
opportunity employer.
To Apply
Please email a resume and thoughtful cover letter explaining your interest in this position to
info@cafarmlink.org. No phone calls please.
Who We Are
California FarmLink is a statewide nonprofit whose mission is to link independent farmers and
ranchers with the land and financing they need for a sustainable future. For more info:
www.cafarmlink.org

Nicole Collins

Nicole Collins

Director of Career Services at Unity College
Collins is Director of Career Services at Unity College. Her successes include increasing the amount of student career center use by over 200%, coordinating the largest environmental career fair in New England (with over 85 participating employers), supporting an increase in student internship placement by 70% and establishing a grant funded intern partnership with the White Mountain National Forest Service. In addition to her role in Career Services, Collins also instructs a 1-credit professional development course.
Nicole Collins

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